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Call us at (877) 266-3885 Email a Sales Representative Testimonials Blog Webinars Sign In Venue Management Software Event Management Software Event Floorplan Software GET STARTED Sales - 877-266-3885 Email Sales Rep Testimonials Blog Webinars Sign In Planning Pod Blog Fresh insights and best practices for event professionals Blog Home Event Management Venues Catering Marketing Sales Business Tech Dynamic pricing for event and venue businesses: Using data to optimize revenue across seasons by Hannah Barnes | Business , Event Management , Event Marketing , Event Venues , Finances , Industry Intelligence and Research , Tech , Tools and Software | 0 Comments Event and venue businesses traditionally tend to rely on static pricing models…in other words, setting a fixed price for packages regardless of the season or other fluctuations impacting demand.... read more Best Practices , Business , Event Management , Event Venues , Industry Intelligence and Research How data empowers event businesses: Mitigating slow seasons and thriving during peaks Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane? Event... Read More  Hannah Barnes Business , Event Marketing , Event Venues , Marketing , Online Resources , Sales , Tools and Software Top 7 online venue directories to boost your event business marketing Online directories often provide a cost-effective - and generally effective - marketing opportunity for venue and... Read More  Hannah Barnes Best Practices , Event Marketing , Marketing , Online Resources , Sales Ad landing pages for event businesses: selling more through optimized pages A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value... Read More  Hannah Barnes Best Practices , Event Marketing , Marketing A/B testing: Best practices and tools for marketing your event business A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to... Read More  Hannah Barnes Best Practices , Business , Event Marketing , Marketing 6 Steps to finding the right digital ad platforms for your event business Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the... Read More  Hannah Barnes Best Practices , Marketing , Social Media Five must-have social media marketing strategies for the busy event professional Social media marketing often takes a backseat for event businesses, understandably so. Between daily operations and... Read More  Bri Shrader Best Practices , Event Marketing , Marketing , Online Resources , Social Media , Tools and Software How to build a content marketing machine that resonates with customers Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks?... Read More  Hannah Barnes Best Practices , Business , Finances , Tech The Worst Event Deposit Practices We’ve Seen and What To Do Instead When it comes to deposit practices, we’ve heard it all - from accepting deposits via paper check to manually... Read More  Hannah Barnes Best Practices , Business , Event Technology , Finances , Tech , Tools and Software Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses For most growing event businesses, payment processing is viewed as a business expense first and foremost. Each... Read More  Hannah Barnes Best Practices , Business , Event Technology Event Payment Processing: How to Find the Best Payment Processor (And What to Avoid) Table of contentsWhat is a payment processor and what do they do?What are cashless payments and how do they... Read More  Bri Shrader Best Practices , Business Management Brain Dumping for Event Professionals: Part One, Identifying and Organizing Stressors Are you an event pro struggling to stay organized? If that’s the case, you’re not alone. With so many tasks and... Read More  Bri Shrader Attendee Engagement , Best Practices , Event Registration , Industry Intelligence and Research , Templates Using Post-Event Survey Questions To Optimize Your Next Event No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable... Read More  Amanda Knaebel Best Practices , Business Management , Catering , Industry Intelligence and Research , Venues Culinary Finance 101: Food Costs for Restaurant Owners Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their... Read More  Bri Shrader Best Practices , Business Management , Event Management , Finances , Tech , Tools and Software Choosing the Best Event Payment Processing System for Your Business Planning an event can be exhilarating, but when it comes to logistics like payment processing, it can start to feel... Read More  Amanda Knaebel Best Practices , Customer Service , Event Management , Featured Seamless CRM Transition: How to Switch Event Management Tools with Ericka O’Campo, Manager of Customer Operations Are you looking to upgrade from your current event planning software but feel overwhelmed by the idea of switching... Read More  Amanda Knaebel Attendee Engagement , Event Technology 17 Event Technology Ideas To Elevate the Guest Experience With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable... Read More  Amanda Knaebel Load More Search for: Most Recent Posts Dynamic pricing for event and venue businesses: Using data to optimize revenue across seasons How data empowers event businesses: Mitigating slow seasons and thriving during peaks Top 7 online venue directories to boost your event business marketing Ad landing pages for event businesses: selling more through optimized pages A/B testing: Best practices and tools for marketing your event business Products Event Management Software Venue Management Software Event Floor Plan Software Event Planning Corporate Events Event PlannersFirms MeetingsConferences Non-ProfitsCharities SchoolsUniversities Wedding Planners Venues Caterers EventConference Centers GolfCountry Clubs Hotels and BB’s MuseumsGalleries RestaurantsBars Wedding VenuesBanquet Halls WineriesBreweries Key Features Banquet Event Orders Budgeting Contractse-Signatures Proposals Event Floor Plan Software Event Design Seating Charts InvoicingPayments Email Communications SchedulesItineraries Food-And-Beverage Tools Registration Ticketing ChecklistsTask Management Virtual Events Client Portals Event CRM Event Booking Calendar Company About TermsConditions Privacy Policy FAQ’s Referral Progam Contact Us Resources HelpSupport Webinars Site Map Follow Us Follow Follow Follow Follow Follow Follow Copyright ©2022 Planning Pod All Rights Reserved. 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